I was excited to shop for my wedding dress with my best friend, but nervous about the shopping experience. Sarah was more helpful than I could have imagined. She listened well to our ideas, preferences, and tastes. She made the experience fun, painless, and met out energy level perfectly. She was honest, kind, humorous, and made us feel at ease. I wound up finding my dress that first visit. I am extremely happy with my experience and would highly recommend Alicia's Bridal and Sarah.