My friend and I drove to Alicia's from Delta, BC, to find her a wedding dress. Walking in she had little to no idea of what she wanted.. but thanks to Dana we were able to find a dress that made my friend look and feel like the amazing person she is ! Dana was so friendly and pleasant that we are actually hoping to carry on a friendship in the future. I will be back in a year or so for myself to purchase a wedding dress because no where else made the experience so enjoyable for us as Dana did at Alicia's. The prices and selection were also magnificent!